Privacy Policy

Protecting your privacy

Yellow Pages Reader (www.ypreader.com) (“Yellow Pages Reader”, “we”, “our”, “us”) is committed to providing you with the highest levels of customer service and to protecting your privacy. This privacy statement sets out the type of information we collect, how we use it and who we may share it with. It may be amended from time to time and a current version is available at this weblink

What personal information do we collect?

  • The personal information we collect and store may include your name, current and previous addresses, phone numbers, email addresses, work-related information, web log, computer, device and connection information and your user name and password.
  • Sometimes we’ll need you to provide personal information about another person (for example, if you’d like to authorize someone to submit information on your behalf). If that happens, we’ll need you to tell that person you’ve provided their personal information to us, and that we can be contacted for more information.
  • How do we collect personal information?

  • We collect personal information in a number of ways, including:
  • a. Directly from you through our websites, via phone, via application forms or when you download and use digital applications
  • b. From other parties (such as your representatives, social media sites, our related companies, our syndication partners)
  • c. From publicly available sources
  • d. From our own records of when you visit us online or where we have an online presence (such as Facebook or Twitter)
  • e. When we are required by law and
  • f. When you are online, we collect information regarding the pages within our network that you have visited and what you click on
  • This is not an exhaustive list of information we may collect or store as it may depend on the service or product being offered. If you don’t provide us with this information, unfortunately we may not be able to provide you with the service you require.
  • We usually collect personal information directly from you although sometimes we may use agents or service providers to do this for us. We may also get lists and business information that include personal information from other sources, both from other companies and from other public documents.
  • How do we use your personal information?

  • Your personal information may be used to
  • a. Provide, manage and administer your services
  • b. Provide our products and services, including directory services and advertising through a number of media
  • c. Performing research and analysis aimed at improving our products, services and technologies
  • d. Help us deliver better services to you
  • e. Help us maintain and develop our business systems and infrastructure and
  • f. Promote and market services to you(sometimes even after you leave us) either by ourselves, or our related companies
  • g. verify your identity

  • If you do not want Yellow Pages Reader to contact you to promote and market our products, services and special offers to you, please email [email protected] If you’ve subscribed to receive specific emails eg., newsletters from us, you’ll continue receiving them unless you unsubscribe by following the instructions in these messages to cancel your subscription.
  • When do we disclose your personal information?

    We may disclose your personal information to other organisations, but we’ll only do this in relation to us providing our services to you or as otherwise set out in this policy. We take all reasonable steps to maintain the security of your personal information and to protect it from unauthorised disclosures. Yellow Pages Reader has processes in place that require organisations to adhere to confidentiality obligations to protect your personal information These organisations may be based locally or overseas. They may carry out functions for us such as:

  • a. Customer enquiries
  • b. Mailing operations
  • c. Information technology services
  • d. Data verification services
  • e. Managing your advertising
  • f. Marketing, telemarketing and sales services
  • g. Market research and
  • h. Website usage analysis
  • In addition, we may disclose your personal information to:

  • a. Your authorised representatives or advisers(when requested by you to do so)
  • b. Our related companies
  • c. Our professional advisers
  • d. Government, regulatory authorities and other organisations, as required by law
  • e. Organisations who manage our business and corporate strategies, including those involved in a transfer/sale of all or part of our assets or business and those involved in managing our corporate risk and funding functions and
  • f. Our directories and syndication partners
  • When we share your information with a third party, we will require that the third party only use, store and disclose your information in a way that is consistent with this policy.

    Disclosure of your personal information outside of India

    There are some circumstances where your personal information is disclosed outside of India including for information management and storage purposes such as cloud computing or hosting.The countries where these disclosures occur are primarily India and United States of America.This list is not exhaustive and may change from time to time depending on who we partner with.We will endeavour to update this list on a periodic basis.

    About our websites, applications, IP addresses and’cookies’

    When you visit our sites, our web servers record anonymous information such as the time, date and URL of the request. This information assists us to improve the structure of our websites and monitor their performance. Sometimes we also use third parties to analyse this information. We may use ’cookies’ or an equivalent on various websites and applications. A cookie is a small text file that our websites and applications use to store information on your browser or device. Usually, cookies are used so our websites and applications can remember your preferences and improve your online experience.We also use cookies for profiling purposes to tailor advertising to users’ interests. Sometimes cookies may collect and store personal information about you. We treat this information in the same way as any other personal information you provide. You can adjust your internet browser to disable cookies or to warn you when cookies are being used. However, if you disable cookies, you may not be able to access certain areas or experience the added features offered with the enablement of cookies. We also collect and manage Internet Protocol (IP) addresses - the unique identifier on your computer or device. It’s used for the purpose of providing internet session management and to detect any misuse or fraudulent activities involving our websites. Yellow Pages Reader may use third parties to analyse usage statistics. Such analysis is performed using data collected from our websites. The technology is not intended to collect personally identifiable information, however in limited circumstances some personally identifiable information is collected. Personally identifiable information collected in this way is not used by the third party. Yellow Pages Reader has partnered with Google, Amazon and other third parties so digital advertising may be included on our site. To make this advertising more relevant to you, we or our third party advertising companies may collect and use information about visits to our site and to other sites made using your computer or device. For more information on this practice and your options, visit here. You may also wish to visit here for more information on ad-serving and information on 'opting out'.

    Third party sites

    You may click-through to third party sites from our sites, in which case we recommend that you refer to the privacy statement of the sites you visit. Yellow Pages Reader’s privacy statement applies to the Yellow Pages Reader websites only and Yellow Pages Reader assumes no responsibility for information and content of third party sites.